Choosing the right image to support your statement isn’t easy if it has to represent an intangible idea.  What kind of photos would you choose to represent ideas such as collaboration, execution, increased sales, or creativity?

Consider the word “idea“. If you are like the rest of us, chances are the first image you thought of was a lightbulb… But rest assured you were definitely not the first wizard to think of it.

There are literally 100 more where that came from… 101 B2B Business Clichés is a hilarious collection of overused photos often chosen to communicate abstract ideas.  The site was created by the UK-based IAS b2b Marketing.

I am guilty of using a few of these. But admitting that there is a problem is the first step in the right direction.  In a world of trade ads and powerpoint slides, we must press on.